Social media in today’s world means everything. Whether you’re an aspiring musician yourself or helping to promote a band, it’s necessary to understand the importance of creating a unique brand. Think to yourself and ask what makes you unique? What sets you apart from other people? How do you want to portray yourself to the world? What do you want the world to know about you? The answers to these questions are what make up your individual brand and it’s what you can use to creatively market yourself.
Also, being consistently active online allows you to connect with your fans and better network yourself with people from all over the world. When marketing yourself online, it’s important to actively engage with other people and be personable with your followers. Show them that you care and they’ll show you it back.
Plain and simple, everyone and everything is online these days and what people see on your social media profiles is their very first impression of you, so be sure to make it a good one!